As introduced: - Requires online sellers to provide a clear and conspicuous disclosure when a price is personalized using a consumer's personal data. - Allows a consumer to opt out of surveillance pricing and, upon request, receive a non-personalized baseline price. - Prohibits the use of a consumer's race, religion, sexual orientation, immigration status, medical information, or criminal history to generate algorithmic prices. - Makes a violation of these provisions an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act.
| Date | Chamber | Action |
|---|---|---|
Mar 24, 2026 | H | Hearing Scheduled - Consumer Protection Committee |
Mar 18, 2026 | H | Hearing Scheduled - Consumer Protection Committee |
Mar 9, 2026 | H | Added Co-Sponsor Rep. Laura Faver Dias |
Feb 24, 2026 | H | Hearing Scheduled - Consumer Protection Committee |
Feb 18, 2026 | H | Added Co-Sponsor Rep. Elizabeth "Lisa" Hernandez |
Feb 17, 2026 | H | Assigned to Consumer Protection Committee |
Feb 2, 2026 | H | Chief Sponsor Changed to Rep. Maura Hirschauer |
Feb 2, 2026 | H | Added Chief Co-Sponsor Rep. Kam Buckner |
| Last Action | Mar 9, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Mar 19, 2026 |