As introduced: - Prohibits suppliers from engaging in "surveillance pricing," defined as selling a good or service at a customized price based on consumer data collected through electronic surveillance technology. - Exempts certain pricing practices from the prohibition, including discounts for loyalty programs, discounts for broad groups like seniors or military, and price differences based on the cost of providing the service. - Makes a violation of the surveillance pricing prohibition an unlawful practice under the Virginia Consumer Protection Act.
| Date | Chamber | Action |
|---|---|---|
Feb 10, 2026 | H | Continued to 2027 in H-Labor and Commerce committee (Voice Vote) |
Feb 5, 2026 | H | H-LC Subcommittee #2 recommends continuing to 2027 (Voice Vote) |
Jan 15, 2026 | H | Assigned HCL sub: Subcommittee #2 |
Jan 2, 2026 | H | Referred to Committee on H-Labor and Commerce |
Jan 2, 2026 | H | Prefiled and ordered printed; Offered 01‑14‑2026 26104240D |
| Last Action | Feb 10, 2026 |
|---|---|
| Year | 2026 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Feb 11, 2026 |