As introduced: - Prohibits covered entities from using surveillance data to set or adjust consumer-specific prices, determine eligibility for discounts, impose specific fees, or steer consumers to higher-priced offers. - Requires covered entities to maintain records detailing their pricing models and strategies for at least four years. - Exempts certain entities and practices, including air carriers, insurance underwriting, public utilities, and price differences based on objective factors like shipping costs or taxes. - Defines terms including, but not limited to, "add-to-cart events," "clicks," and "dwell time." - Exempts loyalty programs only if: - The consumer affirmatively opts in; - The program terms are disclosed in plain language; - The pricing is available on equal terms to all participants; and - Loyalty data is not used to create individualized pricing outside of the loyalty program that is based on any indication of a consumer's willingness to pay. - Establishes a civil fine for violations.
| Date | Chamber | Action |
|---|---|---|
Jan 30, 2026 | H | Referred to CPC, JHA, referral sheet 5 |
Jan 28, 2026 | H | Introduced and Pass First Reading. |
Jan 26, 2026 | H | Pending introduction. |
| Last Action | Jan 30, 2026 |
|---|---|
| Year | 2025 |
| Bill Type | Bill |
| Created | Mar 21, 2026 |
| Updated | Jan 31, 2026 |