SB 4

Summary

As drafted on 2/25/2026: - Requires data brokers to register with the Department of Consumer Protection with a $600 fee and public disclosures on the information collected. - Directs the department to create a universally accessible deletion mechanism to submit deletion requests to brokers. - Requires brokers to check the mechanism once every 45 days beginning February 15, 2027. Requires brokers to hire an independent audit every three years. - Requires car manufacturers to affix a label that discloses tariff cost estimates. - Requires businesses that use personalized algorithmic pricing to disclose that fact to consumers. - Amends the privacy law to prohibit the sale of precise geolocation. Allows a consumer to be informed if data used for profiling concerning denial of an employment opportunity was submitted to a third party. Regulates the use of data collected from facial recognition technology, requiring signage to alert customers with a link to a privacy policy. - Prohibits an automated license plate reader vendor from selling reader information, and restricts sharing and access to such information. Prohibits sharing information to be used for investigating immigration enforcement activity, prosecuting protected health care activity, or impose liability for free speech.

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